Vice-President for Administrative Affairs

Liang, Shih-Wu Ph. D.


  • Ph. D., Information Management, National Taiwan University of Science and Technology
  • MA, Public Administration & Policy, National Taipei University


  • Current
    • Vice-President for Administrative Affairs, Shih Hsin University
    • Dean of Institute of Knowledge Economy Development, Shih Hsin University
    • Professor and Chairman, Department of Public relations & Advertising, Shih Hsin University
    • Director of Institute for Public Opinion, Shih Hsin University


  • Previous
    •  Dean of General Affairs, Shih Hsin University
    •  Deputy Director of Institute for Public Opinion, Shih Hsin University
    •  Lecturer, Department of Public Communication, Shih Hsin School of Journalism and Communication
    •  Lecturer, Department of Public relations, Shih Hsin School of Journalism
    •  Section Chief, Extracurricular Activities Guidance Section, Shih Hsin School of Journalism

Social Service

  • Current
    •  Executive Director, Taiwan Public Opinion Studies Association
    •  Executive Director, Association for Joyfulness in Organization and Your Life
    •  Executive Director, Chinese Youth International
  • Previous
    •  Committee, National Youth Commission, Executive Yuan
    •  Exam Committee of Service Quality Award, Research, Development and Evaluation Commission, Taipei City Government
    •  Exam Committee of Government Service Quality Award, National Development Council, Executive Yuan
    •  Professional Consultant of Information & Communications Technology Strategy, The Legislative Yuan
    •  Managing Director, Taiwan Public Opinion Studies Association

Research Areas

  •  Market Research
  •  Integrated Marketing Communications
  •  Research of Brand and Image
  •  Information Technology
  •  E-Parliament
  •  Knowledge Management
  •  Public Opinion Research
  •  Election Studies
  •  Satisfaction of Administrative implementations


Writing and Editing Polls, Electoral Prediction; Market Research Theory & Practice Manual; Polls, Strategy, Advertising & Electoral Prediction; Political Communication and Campaign Strategy; Communication and Strategy of the Electoral Process; Taiwan’s Voting Record in the 21st Century; Single-Member District & Two-Vote System; Market Research (2009, 2012).

Research Projects

  •  Presided or Participated in Research Projects of Opinion Polls and Market Research 30to50 each year
  •  Presided〈Opinion Poll of Nuclear Safety〉of Ministry of Science and Technology for 6 years (2009~2014)
  •  Presided Research Projects of Knowledge Management and Digital Congress of The Legislative Yuan (2004~2013)
  •  Presided〈International Living Environment Satisfaction Survey〉of Research, Development and Evaluation Commission of Executive Yuan/ National Development Council. (2003~2014)
  •  Accepted the budget subsidy of Taiwan Foundation for Democracy, to investigate the〈Democracy and Freedom of Human Rights in Taiwan〉for 5 years (2009~2013).


Research on Election and Public Policy

  •  Research of Presidential Election (1996~2012)
  •  Research of Legislator Election (1995~2012)
  •  Research of Mayor and Magistrate Election of Directly Controlled City(1994~2014)
  •  Research of Alderman and County Member Election of Directly Controlled City (1994~2014)
  •  Research of Presidential Popularity and Satisfaction of Administrative Implementations of Cabinet(1994~2014).


Conference Papers

  •  Has published more than 20 research papers in domestic and foreign academic journals, and more than 30 seminar papers


International Conference Representative

  •  Attended 2012 World e-Parliament Conference in Rome and 2014 in Seoul on behalf of Taiwan.
    For more detailed information, please refer to


Contact Info

Tel(1) : 886-2-22360120 ext. 201